Radio offers diverse programming that allows advertisers to target specific niche audiences. Advertisers can tailor their messages to reach the consumers they want, thanks to the variety of formats and local/regional structures available.
Radio is a mobile medium that reaches people at home, work, in cars, and during leisure activities. It's a constant companion to consumers, making it an effective advertising channel wherever they go.
Radio advertising is cost-effective, with lower production costs compared to TV and print. It's also less expensive to buy than most major media, allowing advertisers to achieve maximum reach and frequency for their campaigns.
Our stations have a huge coverage of the Magic Valley, all the way into the Mini Cassia area, which is
scarcely reached by other radio stations due to the topography of the land. Our towers are perched atop
Pomerelle Mountain and the Jerome Butte giving our stations a superior reach
What Our Family Offers
Lee Family Broadcasting Group, founded in 1964, began as Southern Idaho's only local radio station, emphasizing Country Western music and community involvement. Today, it continues this legacy with eight radio stations.
Lee Family Broadcasting Group provides a diverse range of stations to cater to various client demographics, from Country and Hot AC to Active Rock and News/Talk. Their extensive coverage includes the Magic Valley and Mini Cassia areas, thanks to strategically located towers.
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We maintain a strong presence in Eastlan Ratings, with three of the top five stations, including KKMV Kat Kountry 106.1FM, KZDX Hot 100FM, and KEDJ The Edge 103.1FM. We also offer KXTA La Perrona 99.1FM, the region's only Spanish radio station.
As one of the few remaining locally owned media groups in Idaho, they prioritize local support and community involvement, making them an ideal choice for clients seeking a local partnership.